Turning ideas into markets
When trees grow in the desert, fuel comes from a farm and a power station gets its coal from the
world’s biggest floating loading platform, you can bet Evonik has a hand in it somewhere. Because
Evonik has ideas. With great imagination, we develop products and solutions that break the mold and
wow our customers. Sometimes it is enough to take on an old challenge from a new angle. We actively
nurture this sort of creative approach by having people work autonomously in small units, keeping
hierarchies flat and actively encouraging entrepreneurial thinking across the board. At the same
time, we keep a close eye on customer and market needs. We systematically analyze social trends and
developments and appraise their potential for value creation to be sure we have helicopter vision
of coming challenges. Being able to churn out good ideas for new and existing businesses also
requires a large store of interconnected knowledge. Making available knowledge accessible
throughout the company is one of our guiding principles, and we systematically promote knowledge
transfer. So ideas, technologies and processes developed in one unit can be put to use in another.
We have even created a special Not Invented Here award for teams who excel at applying transferred
knowledge in this way.
Powered by R&D
Research and development (R&D) is a key driver of innovation and success at Evonik. Since
2006 we've been spending over €300 million a year on it in Chemicals alone. Some 2,300 highly
qualified staff at 35 locations around the world are on the hunt day in, day out for new
substances, products, ideas and models, in some cases jointly with customer and supplier R&D
departments. To stay at the leading edge of scientific research, we also have over 250 partnerships
with universities the world over.
Wherever the Chemicals branch of Evonik targets new, high-profitability, future-focused
business sectors in strongly growing markets, our subsidiary Creavis Technologies & Innovation
is usually involved. We have created several special forms of organization to ensure that Creavis
can move fast and responsively. In our project houses set up for three-year periods, teams of 20 to
30 scientists from different business units focus on developing new technology platforms. The teams
work closely with business units and external partners such as universities, research institutes
and customers. The ultimate objective is to commercialize the findings through a business unit or
internal start-up.
The science-to-business approach developed at Creavis provides an ideal structural platform
for implementing innovation projects where there is substantial inherent risk. The approach is
based on vertically integrating all R&D activities along the entire value chain under a single
roof—from basic research through to product development and pilot production. This significantly
cuts time from development to market. Successful examples include electrodes and separators
delivering high-performance energy storage in the form of lithium-ion batteries, printable
electronics for radio frequency identification (RFID) applications, and flexible thin-film solar
cells for harvesting solar energy more economically.
Successful research is also done in our business units themselves, not least when it comes to
further developing existing products and markets. Like ‘farmed fuel’, which mostly comes from
soybean or rapeseed. Our alkoxide catalysts not only enhance yield in biodiesel production. They
also boost the purity of the glycerine that comes out as a byproduct of the process. Uses of
glycerine include cosmetics, antifreeze as well as microchip and toothpaste production. We also use
renewable raw materials like wheat, corn and sugar cane to produce ethyl tert-butyl ether (ETBE), a
gasoline additive. This anti-knock agent optimizes fuel burning in internal combustion engines and
so reduces their impact on the environment.
The environment also posed some major challenges for the engineers in our Energy Business
Area when they were designing the US$1.5 billion Iskenderun coal power plant. The power station,
which meets nearly six percent of Turkey’s entire electricity demand, stands on a shallow bay
unnavigable to bulk carriers. We got around this by developing and building the world’s biggest
floating loading platform. The platform is nearly 100 meters long, over 50 meters tall and about 50
meters across. Bulk carriers pull in alongside, cranes transfer the coal to smaller barges that are
automatically unloaded onto conveyors at the power plant landing stage. The facility can turn
around up to 30,000 metric tons of coal a day.
Picking up on social trends in their early days so we can be ready to respond with new
solutions is a defining feature of Evonik in its Real Estate Business Area. Take the waste disposal
systems we set up in Düsseldorf and Duisburg, where people only pay for the garbage they actually
produce. This rewards environmentally responsible occupants while keeping down their ancillary
costs. We also upgrade our apartments by making them more energy-efficient. Windows, doors, thermal
insulation, and modern, efficient heating systems are consciously selected on energy saving
criteria. This helps to protect the environment while keeping ancillary costs in check.








