Be inspired: Evonik launches theme portal for its PLEXIGLAS® brand
PLEXIGLAS® is one of the world's best-known plastics brands and enables a wide range of design options, from lighting to architecture, shopfitting and much more. Evonik now presents outstanding and pioneering examples of its use on the website www.world-of-plexiglas.com. “Inspiration has always been at the heart of the PLEXIGLAS® brand. That is why we now want to showcase particular examples in which our product has inspired designers, architects, developers and other users to implement their projects,” says Martin Krämer, Head of the Acrylic Products division at Evonik. Available in five languages, the website also covers the latest trends in various market segments and provides background information on technical developments.
The range of themes covered on the new website is as varied as the ways PLEXIGLAS® can be used. In large-scale images, reports and videos, www.world-of-plexiglas.com presents the challenges faced by users worldwide and how they found PLEXIGLAS® to be the ideal material for making their ideas reality. “Our customers take unconventional approaches together with us again and again. They find solutions for long-standing problems, improve existing products and develop new applications,” says Krämer. “We see ourselves as partners for our customers, supporting them with our expertise and market knowledge.”
Modern design, simple user guidance
The website's design also picks up on inspiration being the heart of the PLEXIGLAS® brand. As soon as they call up the homepage, users find a varied mix of themes that encourages them to browse. Filter navigation offers more detailed insight by field of interest. The new website has been designed and implemented by the Darmstadt-based content marketing agency Profilwerkstatt GmbH. “Our relationship with PLEXIGLAS® goes back many years and covers lots of exciting projects and publications. Having worked on customer magazines, employee newsletters and specialist PR, we are now delighted to be establishing digital channels for PLEXIGLAS®,” says Ralf Ansorge, Managing Partner of Profilwerkstatt. The website will be supported by an increased presence for the plastics brand on social media. Instagram and Facebook pages have been added to the mix of social media channels.
Evonik, the creative industrial group from Germany, is one of the world leaders in specialty chemicals, operating in the Nutrition & Care, Resource Efficiency and Performance Materials segments. The company benefits from its innovative prowess and integrated technology platforms. In 2015 more than 33,500 employees generated sales of around €13.5 billion and an operating profit (adjusted EBITDA) of about €2.47 billion.
About Performance Materials
The Performance Materials Segment is managed by Evonik Performance Materials GmbH. The segment focuses its global activities on developing and manufacturing polymer materials and intermediates, especially for use in agriculture and in the rubber and plastics industry. In 2015, the segment’s roughly 4,400 employees generated sales about €3.4 billion.
About Acrylic Products
The Acrylic Products Business Line of Evonik’s Performance Materials Segment manufactures the inspiring brand plastic PLEXIGLAS® and offers a wide range of specialty semi-finished products for a variety of future-oriented applications.
Major markets for PLEXIGLAS® are the aviation industries, architecture and the construction industry, lighting and design applications, electronics and communication, furniture and exhibition booth construction as well as store fixtures.
With production facilities in Europe, North America, South Africa and Russia and a global sales network, AP is one of the leading producers of polymethyl methacrylate (PMMA) worldwide. In 2015, the business line’s roughly 1,000 employees generated sales of 375 million €.
Evonik’s PMMA products are sold under the PLEXIGLAS® trademark on the European, Asian, African and Australian continents and under the ACRYLITE® trademark in the Americas.
In so far as forecasts or expectations are expressed in this press release or where our statements concern the future, these forecasts, expectations or statements may involve known or unknown risks and uncertainties. Actual results or developments may vary, depending on changes in the operating environment. Neither Evonik Industries AG nor its group companies assume an obligation to update the forecasts, expectations or statements contained in this release.