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Apprentices from six Locations and nine occupational groups worked in the new campaign "Do you see the path to your future career? Let's make it work!"
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Kayee Wong, a chemical lab assistant apprentices at the Evonik facility on Goldschmidtstraße in Essen, isn't used to being in the spotlight. But that changed very fast when the Group started its new training campaign in 2014. Since then Wong, who was born in Hong Kong 20 years ago, has been one of nine young Group ambassadors who are promoting career paths in the chemical industry. She enjoys this sign of recognition and is only too happy to share her enthusiasm for the natural sciences.
Many pupils don't even know what kind of diversity awaits them in a global company like Evonik. Through the Slogan "Let's make it work!" we want to show that Evonik offers young people many opportunities to start a career after they graduate.
During my training I'm getting to know many different areas, and I’ve developed not only in terms of my skills and knowledge but also personally.
I think it's great that we apprentices are being allowed to represent our vocational training ourselves. We haven't been stuck in any costumes, but instead we've been able to show what we’re learning during our trainings. A chemical lab assistant's work is incredibly interesting and multifaceted. I hope we’ll be able to infect others with our enthusiasm.
First they photographed me in everyday clothes, then in a lab coat. In the finished campaign material you can see the lab coat only as a blueprint. The message behind this format is that we're taking our future into our own hands. It was really exciting to get to know the other apprentices from various Evonik locations at the photo shoot and get insights into the work they're doing.