Photo: Richard Kalvar/Magnum Photos/Agentur Focus
Photo: Richard Kalvar/Magnum Photos/Agentur Focus
Publications

Evonik magazine 1/2017

Who offers more?

Companies that want to sell their products worldwide at the best prices need to come up with good ideas. From cars to artworks—the paths and products of global trade are multifaceted, as these photos from our Evonik magazine show.

A cattle auction is always a huge spectacle. Whether it’s held in Texas, Argentina or, here, on the outskirts of the SPACE Agricultural Salon trade fair in Rennes, France, it’s always quirky and entertaining. But ultimately it’s all about business. Ordinary calves often cost only about €200, while good breeding bulls are rare and therefore expensive. Top prices of €100,000 are not uncommon.
A cattle auction is always a huge spectacle. Whether it’s held in Texas, Argentina or, here, on the outskirts of the SPACE Agricultural Salon trade fair in Rennes, France, it’s always quirky and entertaining. But ultimately it’s all about business. Ordinary calves often cost only about €200, while good breeding bulls are rare and therefore expensive. Top prices of €100,000 are not uncommon.


Photo: Richard Kalvar/Magnum Photos/Agentur Focus

Safety first: At the International Motor Show in Frankfurt in 2015, Toyota presented a new safety system to visitors as part of a simulated driving experience. Today many major automakers are using virtual reality to demonstrate all the capabilities of their new models to potential customers. They’ll also be doing that at the IAA 2017 in September, under the motto “Experience the future”.
Safety first: At the International Motor Show in Frankfurt in 2015, Toyota presented a new safety system to visitors as part of a simulated driving experience. Today many major automakers are using virtual reality to demonstrate all the capabilities of their new models to potential customers. They’ll also be doing that at the IAA 2017 in September, under the motto “Experience the future”.


Photo: Friedrich Stark/imago

Pure adrenaline: Trading at the London Metal Exchange (LME), one of the world’s most important metal exchanges, can get as heated as fights in a boxing club. So it’s no coincidence that the circular red sofa is called The Ring. However, even the best boxers can only dream of the amounts of money that are negotiated here. In 2016, metals with a total value of US$10.3 trillion were traded at the LME.
Pure adrenaline: Trading at the London Metal Exchange (LME), one of the world’s most important metal exchanges, can get as heated as fights in a boxing club. So it’s no coincidence that the circular red sofa is called The Ring. However, even the best boxers can only dream of the amounts of money that are negotiated here. In 2016, metals with a total value of US$10.3 trillion were traded at the LME.


Photo: Bloomberg/Getty Images

When a Picasso or a Mondrian is being auctioned off at Sotheby’s in London, bidders fly in from all over the world—or send their representatives. That’s because collectors who are ready to pay a fortune for a painting like to remain anonymous. The person who paid the equivalent of about €3.6 million for “Étreinte” (left) is just as unknown as the art lover who snapped up the Mondrian for €10.7 million.
When a Picasso or a Mondrian is being auctioned off at Sotheby’s in London, bidders fly in from all over the world—or send their representatives. That’s because collectors who are ready to pay a fortune for a painting like to remain anonymous. The person who paid the equivalent of about €3.6 million for “Étreinte” (left) is just as unknown as the art lover who snapped up the Mondrian for €10.7 million.


Photo: Piero Cruciatti/Alamy Stock Photo

Read this story and more in the latest issue of our Evonik magazine on "World Trade".
Read this story and more in the latest issue of our Evonik magazine on "World Trade".