The game against Bayern Munich on November 4th is characterized by team spirit. BVB players and Evonik employees around the world are visibly linked through the #HumanChemistry. Only for this game the usual front of the jerseys is changing from “Evonik” to “#HumanChemistry”. As well, #HumanChemistry will appear on large screens and boards in the stadium and will capture the atmosphere around the game in social networks.
In selected ads, Evonik - as an employer of around 36,000 people worldwide - is addressing potential new employees with Mario Götze and other BVB faces. The message: the only way you can be successful is when the chemistry between the team members is right. Accordingly, Evonik would like to score with team spirit, exciting development opportunities and flexibility.
Within the campaign, Evonik employees are ambassadors for the company: they can share their experiences at Evonik and publish their own contributions under #HumanChemistry on the career site.