Innovation culture

Innovation requires the right culture

The innovation culture of a company is critical as it determines if and how quickly good ideas can be pursued.

What drives innovation? What ensures that ideas become successful? The answer sounds simple: A well-developed innovation culture. Companies with an open and clear innovation culture act faster and more effectively, and their products, services and processes fulfill the requirements of their customers - a decisive advantage in the market. In addition, they set standards with their solutions, they excite customers, and thus differentiate themselves in the market.

Experience has shown that new technologies, processes and business models can only develop and prevail where a specific innovation culture lays the foundation. This type of innovation culture is characterized by the full commitment of all those involved. A successful innovation culture requires courage and creates opportunities. It promotes networking since innovations increasingly stem from interdisciplinary and organizational interfaces.

More information: