Borussia Dortmund, we're Right Behind you

Behind every great man there’s a great woman. Behind eleven great men there’s Evonik.

Evonik and Borussia Dortmund (BVB) are a dream team in Germany's Bundesliga and in the UEFA Champions League. The industrial group from Essen has been supporting the historic Dortmund club with great passion as its main sponsor since the 2007/08 soccer season, when the Evonik brand first came into existence. This is clear to see in the TV spot, Bakery (see below), and in the ads that Evonik regularly publishes for BVB home games: With humor, they show how the fans' passion for their club makes its mark on everyday life. In this sense, the fans are much like Evonik: creative, powerful, and courageous. TV spots and adverts have long achieved cult status among BVB fans. You can download printable versions of a selection of the best adverts here.

Evonik book "Reading the Game"

Soccer meets literature. And thus "Reading the Game" was born.

Editor Moritz Rinke and other famous novelists, poets, dramatists, and essayists—themselves active soccer players—were invited by Evonik to travel to the Borussia Dortmund soccer team’s home matches during an entire season and followed the team to the cup final before writing about their impressions from widely different perspectives.

The commentaries were published in the "Evonik Word Games" column on only a few days after the relevant match. Supplemented by guest articles written by actor Joachim Król, author Monika Maron, BVB player Sebastian Kehl and Oliver Kirch, as well as an interview with Jürgen Klopp, the anthology contains the special observations of each author.


Dortmunders love nothing more than scoring a brace.


Dortmund's hottest club has some pretty tough defenders.

Grand Occasion

When they play well together in Dortmund, it's always a grand occasion.


Bayern Munich’s club colors always were a question of taste.

Champions League - Paris St. Germain

Dear French friends, you know it well from the Tour de France: The winner wears the yellow jersey.


The male attempts to attract the female with
his strikingly colorful plumage. Sometimes it
even works.

Champions League - Paris St. Germain

Important note: The Franco-German friendship ends at the touchline on February 18.
But only for 90 minutes.


His wife wanted more passion in the bedroom. Done!

Staying on top

For Dortmunders, staying on top is the only option.

Bumps and bruises

In life as on the pitch in Dortmund, bumps and bruises are part of the game.


Did he deserve the whistle? Dortmund’s experts disagree yet again.

Standing room

In Dortmund, everyone prefers standing room.

Safe net

In Dortmund, everyone does their bit to keep the net safe.


Bayern Munich’s club colors always were a question of taste.


Dortmunders love nothing more than scoring a brace.

Goal of the month

Obviously, the keeper of the month is from Dortmund.


Dortmund’s hottest club has some pretty tough defenders.


Brussels could learn a thing or two from Dortmund, where it only takes 90 minutes to resolove European disputes.

Window cleaner

Hanging tough like that, he could even play for Borussia Dortmund.

Borussia Dortmund

Further information about the BVB on the official Website.

Red Dot Design Award: Best of the Best 

Further information about the Red Dot Design Award 2013 on the official Website.

Evonik book "Reading the Game"

Ebook version can be purchased on iTunes and on amazon under the link below.