Strong brand bonding
The link between BVB and Evonik Industries goes back to 2006. At that time Borussia Dortmund was in a phase of reorganization on both the business and sporting fronts. Evonik concluded the first sponsoring agreement with BVB to help establish the new Evonik corporate brand. The targets were initially directed toward raising brand awareness for the new Group at the national level in Germany. The sponsoring project has since developed into a highly successful long-term partnership.