Evonik and Borussia Dortmund have a lot in common – like going beyond boundaries.
As a leading specialty chemicals company, we, for one, go beyond the horizons of traditional chemistry by connecting areas of expertise and perspectives – in chemistry, biotechnology, physics and materials science as well as disciplines outside natural sciences. Another reason we go beyond chemistry is because our business is not about manufacturing chemical products, but developing sustainable solutions together with our partners. As part of our daily activities, we cultivate creativity, passion, team spirit and diversity – not just in the laboratory but also on the football field.
We are a proud partner of tradition-steeped football club Borussia Dortmund, a team with whom we share not only a love of the game but also the aspiration to achieve peak performance. From that common ground, we strive for one thing – to be even better. Day in, day out. Ever since the 2007/2008 season.
Starting from the 2020/2021 season, we are supporting Borussia Dortmund as main sponsor in the international competitions and all German Cup games.
Just in time for the kickoff of the new Champions League season, Evonik is launching the next phase of its successful “Beyond Football” campaign. Because there’s more that connects Evonik and Borussia Dortmund than just a love of the game. We share the will to excel ourselves every day. In the lab as on the football field. So we become better. Day in, day out.
If you would like to learn more about our Borussia Dortmund campaigns from previous years, you can browse through our ads archive here. And if you prefer turning pages to scrolling, our most celebrated ads are also available in book form. Titled Echte Liebesgeschichten (True Love Stories), the book features not only the ads but also many contributions from fans and club icons. Keen to go beyond ads and take to the field yourself? Find out more about Borussia Dortmund’s Evonik Football Academy, which helps to grow young talent, here.
Evonik is more than just a logo on a football team’s jersey. After all, as a specialty chemicals company, we have indirectly promoted sport from day one through our innovations that lend countless products their outstanding properties. Among other things, we make sure that football shoe midsoles are becoming increasingly robust and more flexible, that the tires on the team bus are becoming ever more sustainable and that stadium seats are getting even more durable.
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