BVB Asiatour 2017
BVB bewitches Asia
Asia welcomes the black and yellows! Just like last year, our brand partner BVB headed off to the Far East again. And the Evonik offices in Tokyo, Japan, and in Guangzhou, China, were also on the itinerary. Here are some impressions from the two countries.
Japan
Immediately after the team landed, employees of the Evonik office in Tokyo welcomed players Alexander Isak, André Schürrle, and Mario Götze, who brought with them the German Cup!
The players wore happis, traditional Japanese festive jackets—naturally in the appropriate BVB and Evonik design.
Before the match against the Japanese Urawa Red Diamonds team, Kagawa visited Evonik customers in the stadium.
Marcel Schmelzer and André Schürrle visited Evonik customers in the stadium after the match against Urawa.
BVB and Evonik exult after the 3:2 victory against the Urawa Red Diamonds!
Sokratis, Lars Ricken, and Nuri Şahin with kids of the BVB’s Evonik Soccer School.
Learning from the professionals—this time with exciting chemistry experiments.
Playing with the professionals: Sokratis in a mini-match with the budding soccer players.
The aim of the Soccer School: Enjoyment in playing and in the camaraderie within the group
For many years now Borussia Dortmund and Evonik have been giving particularly strong support to soccer training for youngsters. BVB’s Evonik Soccer School opened in 2011, to give young football enthusiasts a professional training.
China
The BVB players visit Evonik employees at their offices in Guangzhou, China.
In the southern Chinese city of Guangzhou, BVB autographs were very popular
Evonik customers from Guangzhou meet BVB team captain Marcel Schmelzer.
Roman Bürki and Norbert Dickel at a children’s press conference in the Evonik office in Guangzhou
Strong brand bonding
The link between BVB and Evonik Industries goes back to 2006. At that time Borussia Dortmund was in a phase of reorganization on both the business and sporting fronts. Evonik concluded the first sponsoring agreement with BVB to help establish the new Evonik corporate brand. The targets were initially directed toward raising brand awareness for the new Group at the national level in Germany. The sponsoring project has since developed into a highly successful long-term partnership.
